Jasmine Tookes — model, entrepreneur, and co‑founder of the beauty brand Brunel — has always been deeply connected to the beauty world, growing up around style and later turning her passion for skincare and body care into a business. Now her personal routine blends tried‑and‑true products with wellness habits she’s cultivated over years in front of the camera and behind the scenes.
Skincare: Glow Above All
Tookes describes her complexion as normal but prone to post‑inflammatory hyperpigmentation, so many of her routines are designed to keep skin clear, calm, and luminous.
- Cleansing: She starts with a cleansing oil — especially the Caudalíe Vinoclean formula — to dissolve makeup without any greasiness. If she wants a richer feel, she’ll use a balm cleanser like Elemis Pro‑Collagen.
- Gentle Toner: A lightweight, milky toner such as Anua Rice 70 helps balance her skin without irritation.
- Serums: Tookes layers hydrating and strengthening serums, including favorites from Sulwhasoo and La Mer, which she says leave her skin feeling silky and smooth — a perfect base for makeup.
- Moisturizer: She cycles between rich, creamy moisturizers like La Mer and the deeply nourishing Weleda Skin Food, depending on how her skin feels.
- Eye Care: Taught by makeup artists to treat the delicate eye area differently, she swears by Estée Lauder’s Re‑Nutriv, which keeps creasing under makeup at bay.
- Spot & Oil: For occasional redness or spots, she lightly applies Kora Noni Glow Oil, a calming touch she keeps across bags and surfaces.
- Sun Protection: Innisfree Daily SPF 36 is her go‑to sunscreen — it goes on clear, doesn’t break her out, and layers well under other products.
She also undergoes professional treatments like Picosure laser sessions and monthly hydrafacials to reduce marks she doesn’t want, emphasizing the importance of finding a trusted specialist, especially for darker skin tones.
Body Care: Oils and Rituals
After years of loving body oils personally, Tookes co‑created Brunel to make them feel accessible and beneficial rather than greasy. The brand’s oils are a central part of her body routine:
- Awakening Oil: Her everyday choice for hydration with a floral‑amber scent that dries fast and layers easily under clothing.
- Renewal Oil: A thicker, soothing option with eucalyptus and herbal notes — perfect for calm evenings or spa‑like self‑care.
- Golden Hour Glow: A beloved shimmer‑infused oil that leaves skin luminous without sparkle — ideal for special moments or a radiant everyday glow.
- Body Balm: She also loves a long‑lasting body balm that locks in moisture day‑long and layers well with oils.
Her oils are versatile: applied right out of the shower, they both hydrate and give that coveted glowy sheen — something she even used at the 2025 Victoria’s Secret Fashion Show where she opened the runway wearing her shimmering body oil.
Makeup: Light, Luminous, and Skin‑Forward
Makeup in Tookes’ world goes hand in hand with her skincare — it’s about enhancing natural radiance rather than masking it.
- Base: She builds makeup on a smooth canvas with Bobbi Brown Face Base, followed by a sheer tint like Hourglass Skin Tint for light coverage.
- Concealers: For targeted coverage, Ilia concealer is a favorite; for deeper looks, she taps palettes from MAC.
- Eyes: Tookes favors a brown eyeliner that glides on and brown mascara for softness rather than stark black.
- Bronzer & Blush: She layers bronzer and blush in warm, brown‑leaning shades to sculpt and add warmth, blending meticulously across cheeks, forehead, and jaw for a cohesive glow.
- Shadow: She sometimes uses unexpected products — like applying creamy lipstick on lids as eyeshadow — for a soft, unified contour.
Her overall look translates to a glowing, sculpted finish that keeps with her natural, model‑ready aesthetic.
Hair: Simple and Strong
Tookes typically washes her hair twice a week, using Living Proof No Frizz shampoo and conditioner to keep strands sleek without weighing them down. She’ll deep‑condition with masks like Unite’s 7Seconds when she has more time, leaving hair soft and smooth.
Her favorite styling tool is a high‑speed Dyson blow dryer, which she finds efficient and powerful enough to style quickly. Sometimes she works with professional extensions for volume or length, depending on the look she wants.
Wellness: Strength, Hydration, and Supplements
Well‑being is a key part of Tookes’ routine. She pairs weight training with Pilates to feel strong, confident, and lean — noting that strength work doesn’t make her bulky but instead helps with overall tone and energy.
For hydration, she adds lemon electrolyte powder to her water, which boosts taste and replenishes essential minerals. She also takes daily vitamin D and vitamin K to support overall health.
Nails & Fragrance: Finishing Touches
Tookes gets a professional manicure every three weeks, favoring nearly identical warm nude shades custom blended for her skin tone — a subtle but personalized touch.
Her favorite scents lean woodsy and fresh with a touch of warmth that feels both elegant and approachable. Everyday staples include Hermès 24 Faubourg for a floral‑citrus mix and Le Labo’s Bergamote 22 for something more understated.
At home, she keeps the air feeling cozy and sophisticated with candles featuring cedarwood, patchouli, and fig notes — reinforcing her preference for natural, grounding aromas.
Conclusion: A Routine Rooted in Glow and Balance
Jasmine Tookes’ beauty routine reflects her life as a model, founder, and wellness‑minded individual — it’s not about perfection, but about healthy, luminous skin, intentional self‑care, and rituals that feel meaningful rather than complicated. From thoughtful skincare layering to purposeful body oils and strength‑focused wellness habits, her approach is grounded in both practicality and beauty that feels real.
