Long before she launched her own body care brand, Claudia Sulewski was already immersed in beauty culture. Growing up as one of the early YouTubers making fashion and beauty videos since her teens, she developed a lifelong curiosity about skincare, scent, and self‑expression through ritualistic routines. That curiosity eventually evolved into Cyklar, her own brand focused on sensorial body care designed to make everyday beauty feel intentional and joyful.
But beyond the products she creates, Sulewski’s personal regimen — from how she treats her skin and body to the way she does her makeup and hair — shows a blend of self‑care sensibilities rooted in comfort, practicality, and self‑confidence. Here’s a look into the beauty and wellness habits that help her feel centered in her day‑to‑day life.
Skincare: Mindful, Effective, and Sensitive‑Friendly
Sulewski describes her complexion as generally normal but sensitive to rosacea, which means she’s careful about the products she chooses and how she layers them. Her morning routine starts simply: splashing her face with water and letting her skin breathe, especially when she’s not wearing makeup.
At night, her cleansing ritual is more thorough. If she’s worn makeup or worked up a sweat, she starts with an oil cleanse before following up with a gentle foaming cleanser. For about six months, she’s also incorporated an LED light mask into her nightly skincare rotation — a tool she finds helps her complexion appear more even and plump over time.
In terms of products, she values formulations that are hydrating and not overly stripping. A vitamin C serum during the day helps with antioxidant protection, and in place of traditional retinol she’s begun using an exfoliating treatment that refreshes her skin without irritation. Lightweight creams and hydrating serums are staples, along with a strict sunscreen habit — she keeps sunscreen and SPF lip balms by her front door so she never leaves the house without them.
Body Care: A Ritualistic Embrace
Body care, for Sulewski, isn’t just about hydration — it’s about connection with her body. A believer in lymphatic drainage, she often uses a dry brush to stimulate circulation and soften her skin before washing. Afterward, she lathers up with a body wash from her own brand that she loves for its fresh, citrusy scent — particularly perfect in the morning when she wants an invigorating start.
She also incorporates targeted treatments, like a retinoid‑based body serum for areas prone to stretch marks or aging, and hydrating creams or oils to nourish and brighten. On nights when she’s treating herself to extra self‑care, she uses tools designed for contouring and recovery while relaxing on a wellness mat — an indulgence she notices most when she skips it.
Makeup: Intentional Enhancements, Not Overload
When Claudia does wear makeup, her approach tends toward enhancement rather than heavy coverage. She’s especially passionate about shaping her eyebrows — after years of “brow blindness,” she now prefers a soft, feathered look that frames her face without feeling dramatic.
On everyday days, she often only does her brows and calls it a look. On days where she wants more, she builds dimension with cream bronzers and blushes placed strategically to warm up her complexion, then adds foundation only where needed, leaving room for her skin‑centric routine to shine through. Concealer is shaped and blended to look natural, and a light setting powder under the eyes and around zones prone to shine ensures longevity without masking her glow.
For a touch of shimmer on eyelids, she enjoys soft pearl tones she can blend with her fingers, and she prefers brown mascaras during the day for a softer, approachable finish. Lining her lips with hues close to her natural color — and topping them with a buttery balm — adds a polished yet effortless final touch.
Hair: Versatile and Nourished
Claudia’s hair journey has covered many colors — from purple to ombré — but she recently transitioned back toward her natural brunette shade, something she feels suits her best. Throughout chemical treatments, she’s relied on bond‑repairing masks and treatments to maintain strength and shine.
Her wash schedule is moderate — usually twice a week unless events demand otherwise — and she balances clarifying shampoos with hydrating formulas to combat the effects of harsh city water. Leave‑in products that detangle, protect from heat, and add moisture are key steps before styling, and a powder dry shampoo becomes her go‑to between washes.
Nails and Fragrance: Personal Touches
Claudia enjoys both salon mani appointments and DIY gel extensions, a skill she taught herself during lockdown. Fresh nails make her feel poised and confident — something she notices influences how she moves, talks, and presents herself on camera.
Fragrance plays a large role in her self‑expression as well. She favors perfume oils that can be massaged into the skin — a tactile ritual that makes scent feel intimate and long‑lasting. Her favorite fragrances from her collection shift between woodsy, daytime oils and richer, evening blends, but she loves combining different notes to create something uniquely her own.
Wellness: Movement and Ritual Over Perfection
Beyond beauty products, Claudia places importance on movement and holistic wellness. She’s embraced strength training for bone health and enjoys activities like Pilates, pickleball, and daily walks with her dog — grounding activities that keep her lifestyle balanced and joyful.
Her wellness habits also include occasional sauna and cold‑plunge sessions, often inspired by her partner’s routine. But above all, she emphasizes consistency and pleasure in self‑care — celebrating little victories and experimenting with new ways to connect mind and body while honoring her own pace.
